Objective

751 South, a vibrant master-planned community in Durham, NC, needed branding, print collateral, and a website to distinguish itself from other communities and appeal to high-income families.

Strategy & Execution

The brand identity was designed to evoke modern elegance and community warmth, featuring:

• Clean lines & structured grids – Reflecting a sophisticated, organized lifestyle.

• Large, immersive photography – Showcasing the beauty of life at 751 South.

• Hand-drawn illustrations – Adding a personal, inviting touch to the brand story.

Results

• A distinct and compelling brand presence.

• A cohesive visual identity across digital and print.

• Increased engagement from high-income families seeking a premium community.