Objective

Intuit aimed to strengthen its employer brand in Israel by showcasing its stability as a global tech leader and highlighting career opportunities for women.

Strategy & Execution

The campaign featured real female employees thriving at Intuit, emphasizing:

• Growth & Stability – A reliable career path with opportunities for advancement.

• Empowering Women – Showcasing successful female tech professionals.

• Work-Life Balance – Indirectly illustrating fulfillment through family, hobbies, and social roles.

Results

• Increased awareness among women in Israeli tech.

• Strengthened Intuit’s reputation as a stable employer.

• Enhanced engagement with female professionals considering Intuit.